Fashion Italia

The problem

A retailer running three franchise boutiques on one street in Puerto Banús — Santoni, Jacob Cohën, Fedeli — who controls neither the websites of the houses he carries nor their catalogues. His customers search for the brand, not for the shop. And they are increasingly not people: they are assistants shopping on someone's behalf.

The mandate

A franchisee is not the house he carries. He cannot touch the brand's own site, cannot change its catalogue, and cannot outrank it on its own name. So the work is not to shout louder: it is to be the answer when someone asks where to buy the thing, in whichever language and through whichever assistant they happen to ask.

What we built

• One Shopify storefront in five languages — English, Spanish, French, German, Dutch — each published, not machine-translated on the fly.
• Nine houses carried online, well beyond the three that have a boutique: the shop sells more than the street does.
• DHL Express DDP to 236 countries — delivered duty paid, so nothing is owed to the courier on the doorstep. No customs bill after the fact, no parcel refused because the bill was a surprise.
• Exact product copy — material, origin, cut — because an agent that reads an approximation quotes it as a fact.
• Structured data that says precisely what the page says, including each boutique as its own entity with its own address.
• A robots.txt that names nineteen AI agents one by one and lets each of them in, and pages that render in full without JavaScript — an agent that cannot execute a script still reads everything.

What came of it

The shop now receives paid orders whose attributed first source is ChatGPT, alongside Google and Bing. That channel did not exist for this shop before the work.