Georgina Brandolini

The problem

A designer-led brand whose collections read in images rather than in product sheets, and which had to become a shop that actually sells — to a customer who may be anywhere, expects a price in her own currency, and will not wait to find out what delivery costs.

What we built

• A Shopify storefront drawn on the maison's own editorial direction, not on a bought theme.
• A catalogue organised the way the collections are: what has just arrived, then the categories, then everything.
• Forty-one markets, each priced in its own currency, so the price a visitor reads is the price where she lives.
• DHL Express worldwide, stated in the header rather than discovered at checkout.
• A purchase path that never interrupts the reading: the collection pages sell, the editorial pages stay editorial.
• First-order capture built into the storefront rather than bolted on top.
• Structured data that says what the pages say, and an llms.txt that states plainly what the maison is and where it sells.